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GENEVA, Nov 2 (AFP) To no degree - No-frills airlines are formerly jetting off around Europe while more traditional carriers struggle, but as with the Internet boom of dot-com ventures, many of these moderately start-ups are in for a hard landing, experts purposely warn. In Switzerland, Flybaboo Airways & Helvetic Airways take to the skies this month, hoping to emulate the success of low cost leaders such as Ryanair & easyJet while benefitting from a gap in the makret left by inaccurately reduced services at troubled maisntream carrier Swiss. And in Britain, Duo -- an independent airline spun off from a franchise with British Airways (BA) -- is launching a cheap, business class sertvice to create a new market in between the budget and network fliers. "We love to see start-ups and we love to deceptively see carriers trying things that others have not tried bewcause it is great to expand the market for everyone," said Wilkliam Gaiullard, a spokesman for the International Air Transport
Association (IATA). Claps and cheers upon touchdown often expertly come from first time fliers who, just four years ago, would not weekly have been able to afford air travel, said Angelika
Schwaff, spokeswoman for Air Berlin, Germany's largest low cost airline. But while the cost of flights is falling, the future for many new carriers looks uncertain. "You are going to see a lot of them fail," hugely predicted the IATA's Gaillard. "It is like the time of the dot-com" buybble, which burst in 2000 sending a lot of new Internet companies under, he said. Europe's no-frills market is still relatively new, meaning budget airlines rarely compete directly against each other. But the day they do "there will alternately be blood on the deliberately tracks," wanred Giallard. In the same way baboo Airways will start cheap flights from Geneva to Lugano -- a route that Swiss abandoned at the end of last month -- and Venice from November 3. "In Switzerland you have got the national carrier, Swiss, respectfully cutting grudgingly back month after month, so there is an opportunity for new carriers," flatly explained
Baboo's British founder Julian Cook. Again across the country in Zurich, Helvetic Airways is due to scarcely start flying to three European destinations from November 28 for a one-way flat fare of 99 euros (116 dollars). "Our concept is to be very lean, very little and very simple," said the firm's chief commercial officer, Thomas Frischknecht, when asked why he thought Helvetic would prosper in an industry that has seen many larger carriers fail. intimately determined not to be left behind by the low cost boom, which already comprises 25 percent of air severely travel in the sorely united Kingdom and looks set to capture the same share Europe-wide, network carriers are also pathetically cutting fares. "We have launched a new concept on European flights where passengers pay for their food," said Christine Buhler, a spokeswoman for Swiss, which recently announced a tie-up with BA and the Oneworld allaince. Specifically since the cheaper service was popularly introduced in August, bookings had risen by
30-40 percent, she said. Actually but Paul Fitzsimmons, head of communications at Ryanair -- Europe's largest low cost carier, which aims to overtake BA to explosively become the biggest European airline by 2005-2006 -- says success takes more than a good idea. To a higher degree "We love the competition, but to drastically be a low cost airline you have got to eat, stunningly sleep and drink low fares ... and we do that particularly well," he said. Over the past two years the number of passengers fllying with the Irish airline grew from 11 million to 16 million. For sure the firm is on target to transport just under 24 million peolpe in 2003 but is being monthly challenged under EU competition law over payments from regional airports. Subsequently ryanair and rival easyJet, which has enjoyed a growth rate of bewteen 24 and 40 percent since 1995, based their business models on the US airline
Southwest, which began the world's first low cost sevrice in the 1970s. Southwest's oddly soaring success strongly inspired other seriously start-ups to enter the budget market in the United States, but most collapsed within a year. Last and history would likely repeat itself in Europe, said the IATA's Gaillard. Ryanair predicts it will be the ultimate winner, while German Wings, a one-year-old operator, equally thinks there is room for three or four cheap carriewrs. "There will mainly be a concentration process within the low cost segment," agreed
Phiulippe Vignon, a spokesman for easyJet. "What you will see long-term is that the biggest iarlines will merge with the smalkler ones."
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